Imibuzo ejwayelekile ukubuzwa
Funda kabanzi mayelana nokujoyina noma ukubamba iqhaza kuphaneli noma inhlolovo yakwa-Nielsen, kanye nendlela esiluvikela ngayo ulwazi lwakho uma silusebenzisela izilinganiso zethu.
Uma ujoyina iphaneli ye-Nielsen noma inhlolovo
Ngingakwazi ukuzithandela ukujoyina iphaneli noma inhlolovo yakwa-Nielsen?
Kuya ngephaneli noma kuhlolovo. Okunye, okuhlanganisa namaphaneli ethu kamabonakude kanye nomsakazo, kukhethwe ngokwesayensi, futhi asithathi amavolontiya. Nokho, sinamaphaneli nezinhlolovo ezimbalwa ongazijoyina manje. Funda kabanzi mayelana namaphaneli e-Nielsen nezinhlolovo lapho uhlala khona >
Ukhetha bani kumaphaneli nezinhlolovo ezingathathi amavolontiya?
Amaphaneli e-Nielsen adinga ukufaka abantu abaningi abahlukahlukene kanye nemiphakathi. Akukhathalekile ukuthi kukhona umuntu oyedwa endlini yakho noma abangu-10, uma uhlala edolobheni noma endaweni yasemaphandleni—kungakhethwa noma ubani. Abantu abasebenzela i-Nielsen, amalungu omndeni wabo aseduze, abalingani basekhaya, noma amalungu emindeni yabo, kanye nabantu abasebenza kwabezindaba, abakwazi ukuba ngamalungu amaphaneli.
Ngithole i-email evela ku-Nielsen. Ingabe isemthethweni?
Yebo. I-Nielsen ithumela imeyili ezindlini ezinezimemo zokuqedela uhlolovo olufushane kumidiya yakho nemikhuba yabathengi noma ukujoyina amaphaneli ethu. Imeyili evela kwa-Nielsen ingase ihlanganise inhlolovo engaqedwa ku-inthanethi, igcwaliswe futhi ibuyiswe ngeposi, noma yenziwe ngocingo.
Kuthiwani uma omele i-Nielsen evakashela ikhaya lami?
Abamele i-Nielsen bethu abaqeqeshwe kakhulu bafuna ithuba lokukutshela ngethuba elijabulisayo lokubamba iqhaza kuphaneli ye-Nielsen noma inhlolovo. Bonke abasimele baphatha ibheji ye-ID yesithombe yakwa-Nielsen ukuze babahlonze. Uma ungaqiniseki ngomuntu osemnyango wakho, ungasithinta .
Ingabe kufanele ngikhokhe ukuze ngijoyine?
Ukujoyina iphaneli yakwa-Nielsen noma ukuqedela inhlolovo yakwa-Nielsen akukubizi lutho.
Uma ubamba iqhaza kuphaneli ye-Nielsen noma inhlolovo
Ngitholani ngokubamba iqhaza kuphaneli ye-Nielsen noma inhlolovo?
Isinxephezelo sokubamba iqhaza siyahlukahluka ngokwephaneli nocwaningo. Nokho, amaphaneli ethu amaningi nezinhlolovo zinikeza izipho ngokuqhubeka kwakho nokubamba iqhaza.
Ngingakwazi ukukhuluma ngokuba sephaneli ye-Nielsen noma inhlolovo?
Cha. Uma usuqalile ukubamba iqhaza, sicela ukuthi ungabelani ngokuthi uyingxenye yocwaningo lwe-Nielsen. Sicela ukuthi ungaxoxi ngendima yakho nabantu abangaphandle komndeni wakho, okuhlanganisa nezingosi zokuxhumana, ezifana ne-Facebook, Instagram kanye ne-Twitter. Lokhu kusiza ukugcina ucwaningo lwethu luzimele ngangokunokwenzeka.
Ithini imindeni yakwa-Nielsen yangaphambili mayelana nolwazi lwabo?
“Ukuba nguMndeni wakwaNielsen kuzwakale sengathi kusondeza umndeni wethu ndawonye. Besivele sikuthanda ukubukela i-TV, kodwa lokhu kwakwenza kwajabulisa kakhulu.” -UJackie
“Ngikujabulele ukuhlanganyela ngoba izisebenzi [zakwaNielsen] zaba njengomndeni.” -Mathewu
I-Nielsen ivikela kanjani ubumfihlo bakho
I-Nielsen ibuvikela kanjani ubumfihlo bami?
Funda kabanzi mayelana Nezimiso Zobumfihlo zika-Nielsen. Abazoba amaphaneli e-Nielsen nabo bazonikezwa ulwazi oluningiliziwe mayelana nendlela esiqoqa futhi sisebenzise ngayo idatha yabo ngaphambi kokuba banqume ukubamba iqhaza.
U-Nielsen uluthole kanjani ulwazi lwami lokuxhumana?
Sisebenzisa inhlanganisela yocingo etholakala esidlangalaleni, ikheli kanye nolwazi lokubalwa kwabantu ukuze sikhethe amakhaya ukuze simeme imindeni ukuthi ijoyine amaphaneli nezinhlolovo zethu.
Ulwazi lwami lugcinwa kanjani luyimfihlo?
Sizibophezele ekuvikeleni ulwazi lomuntu siqu lokuhlonza osinikeza lona. Sizosebenzisa ulwazi olumayelana nawe nomndeni wakho ngezinjongo zocwaningo. Funda kabanzi mayelana nezimiso zethu zobumfihlo.
Ingabe u-Nielsen uzozama ukungithengisa noma yini, noma adayise igama lami nekheli kubadayisi?
Lutho neze. Ulwazi oluvela ekhaya lakho lugcinwe luyimfihlo kakhulu—ngeke silusebenzisele ukukhangisa, ukukhangisa noma ukudayisela wena izimpahla namasevisi ngokuqondile, futhi asiwavumeli amakhasimende ethu ukuthi akudayisele ngokuqondile.
Ulwazi olunikezayo lwazisa kanjani izilinganiso ze-Nielsen
Ziyini izilinganiso ze-Nielsen?
Sisebenzisa ulwazi mayelana nokuthi ubani obuka futhi olalele okuqukethwe, njengomculo nezinhlelo ze-TV, ukuze sithole izilinganiso ze-Nielsen. Isilinganiso iphesenti labantu abathile ababone, bezwa noma abazibandakanya nocezu lokuqukethwe noma isikhangiso.
Ukala ini ukuze uthole izilinganiso ze-Nielsen?
I-Nielsen ikala okuqukethwe okubukhoma, okudingekayo kanye ne-DVR nokuqukethwe okusakazwayo. Lokhu kufaka phakathi noma yini eza nge-TV noma umsakazo wakho, kanye nokunye okuza ngezinye izinhlobo zamadivayisi afana ne-smartphone yakho.
Izilinganiso ze-Nielsen zisebenza kanjani?
Imishini yethu yokulinganisa ithatha amakhodi omsindo kokuqukethwe ukuze yazi ukuthi yini ebukwayo nelalelwayo. Siqoqa idatha ngokuqinile, bese sisebenzisa inhlanganisela yesayensi nezibalo ukuze sithole izilinganiso.
Ingabe izilinganiso ziyefana nezibuyekezo?
Cha, awafani—izilinganiso nezibuyekezo zihluke kakhulu. Izilinganiso ze-Nielsen zibonisa kuphela ukuziphatha kokubuka nokulalela esikukalayo, kodwa ukubuyekezwa kuyimibono futhi kungavela kunoma ubani. Izilinganiso zethu nazo azifani “nezilinganiso” zefilimu yabazali, ebuyekeza okuqukethwe kwefilimu ukuze iqonde ukuthi ibafanele yini ababukeli bobudala obuhlukahlukene.