Inothi elivela ku-Nielsen ku-COVID-19
Njengoba siqapha ngeso lokhozi ukusabalala kwe-COVID-19 nomthelela wayo emiphakathini emhlabeni wonke, izinhliziyo zethu zizwela kubo bonke abathintekile. Kulezi zikhathi ezingaqinisekile, sonke e-Nielsen sikhunjuzwa ngesibopho sethu sokwenza okusemandleni ukusiza ukuvimbela ukusabalala kwegciwane. Okuhamba phambili kwethu ukuvikela impilo nenhlalakahle yakho, yabathandekayo bakho, neyabasebenzi bethu. Njengamanje, sikumise okwesikhashana konke ukuvakasha mathupha ezindlini kuze kube yilapho sikholwa ukuthi kuphephile ukuqalisa futhi ukuvakasha mathupha.
Sibonga kakhulu ngokubambisana kwakho nathi njengoba ubamba iqhaza ezilinganisweni. Njengomndeni wakwa-Nielsen, umnikelo wakho ezilinganisweni ubaluleke kakhulu ezikhathini eziyinselele njengalezi.
Njengenjwayelo, ithimba lakho le-Nielsen lilapha kuwe uma unemibuzo.
Ukulinganisa kwezithameli zikamabonakude ku-KSA
Kwa-Nielsen, sikala lokho abantu abakubukayo nabakulalelayo emazweni angaphezu kuka-90 emhlabeni jikelele. Iningi lolwazi lwethu nedatha ivela ngokuqondile kubantu abafana nawe. Sithembele kubantu bangempela ukuze baqonde ukuthi izethameli zibuka kanjani i-TV futhi zizibandakanye nokuqukethwe kwamavidiyo aku-inthanethi.
Ukulinganisa lokhu, sicela abantu babe yingxenye yamaphaneli ethu. Iphaneli iqembu elincane elinezici ezifanayo neqembu elikhulu labantu, njengeminyaka nobulili. Iphaneli ye-Saudi yase-Nielsen izohlanganisa imindeni evela kubantu abaningi abasivumela ukuthi silinganise lokho abakubuka ku-TV naku-inthanethi.
Sizothatha esikufundayo kubo ukuze sikhiqize izilinganiso zansuku zonke ze-Saudi Arabia, iziteshi ze-TV nabakhangisi ezizozisebenzisa ukuze baqonde ukuthi okuqukethwe kwabo nokukhangisa kusebenze kanjani ngokumelene nezinjongo zabo.
Funda kabanzi mayelana noNielsen | Buka wethu Umlando
Ukulinganisa Kwababukeli Bomabonakude e-KSA
Kusukela ekuqaleni kuka-2022, u-Nielsen uzohlinzeka ngezilinganiso zikamabonakude zansuku zonke embonini ye-TV nokukhangisa e-KSA.
Isilinganiso singamaphesenti abantu abathile ababukele ucezu lokuqukethwe noma isikhangiso, futhi sisetshenziswa abasakazi nabakhangisi ukuze baqonde ukuthi okuqukethwe kwabo kusebenze kanjani ngokumelene nabahlosile. Lokhu kungaba noma yini evela kuhlelo lwamahlaya, umcimbi wezemidlalo, ingxenye yezindaba ekusakazweni okude noma isikhangiso esithile.
Sikala ini ukuze sikhiqize izilinganiso?
Sikala konke okuqukethwe kwamavidiyo abukwa abaphaneli bethu ngama-TV abo noma amadivaysi edijithali njengekhompyutha ephathekayo, ithebhulethi noma i-smartphone. Lokhu kuhlanganisa ukusakazwa bukhoma kanye nokusakaza-bukhoma noma okuqukethwe okudingekayo, kokubili bukhoma noma ukubambezeleka.
Zisebenza kanjani izilinganiso?
Ukuhlonza okuqukethwe okuyikonakona noma isiteshi se-TV esibukwayo, i-Nielsen yase-KSA izosebenzisa ubuchwepheshe besiginesha yomsindo. Amasiginesha omsindo yidatha ekhishwa kusignali yomsindo yohlelo olubukwayo. Okuqukethwe ngakunye kunesiginesha yomsindo eyingqayizivele evumela u-Nielsen ukuthi akhombe isiteshi nokuqukethwe.
Qiniseka ukuthi akwenzeki ukuthi u-Nielsen ezwe noma alalele noma yimuphi omunye umsindo noma umsindo ovela kuphaneli yomndeni, njengezingxoxo noma izingcingo. I-Nielsen iqoqa yonke idatha ngokubambelela ngokuqinile emithethweni yendawo yokuvikela ubumfihlo kanye Nezimiso Zobumfihlo Zakwa-Nielsen ngaphambi kokufaka izibalo eziphezulu ukuze abale izilinganiso zansuku zonke.
I-Nielsen kanye nozakwethu bayo abakwazi ukuthwebula noma ukubika nganoma yikuphi okuqukethwe okuvela kumawebhusayithi avakashelwe noma ukufinyelela noma yiluphi ulwazi lomuntu siqu oluthunyelwe okuhlanganisa amagama abasebenzisi, amagama ayimfihlo, i-akhawunti noma imininingwane yekhadi lesikweletu, okuqukethwe kwe-imeyili noma okuthunyelwe kwenkundla yezokuxhumana.
Ingabe izilinganiso ziyefana nezibuyekezo?
Cha, awafani - izilinganiso nezibuyekezo zihluke kakhulu. Izilinganiso zethu zibonisa kuphela ukuziphatha kokubuka esikukalayo; ukubuyekezwa kuyimibono futhi kungavela kunoma ubani.
Iphaneli likaNielsen e-KSA
Ukubamba iqhaza kuphaneli ka-Nielsen kuyithuba lokuthi izwi lakho lizwakale futhi limele umphakathi wakho. Ngokubamba iqhaza ezilinganisweni, amaphaneli ethu azisa abezindaba nezimboni zokukhangisa ukuthi abantu bathanda ini nabancamela ukukubuka.
Amaphaneli ethu ayiqembu elibaluleke kakhulu futhi ajoyina izinkulungwane zeminye imindeni kanye nabantu njengamalungu amaphaneli endawo e-Nielsen emhlabeni jikelele.
Asebenza kanjani amaphaneli e-Nielsen?
Cabanga ngososayensi ocwaninga ngechibi. Ukuze ufunde kabanzi ngakho, bathatha isampula encane yamanzi, ehlanganyela izici ezifanayo nawo wonke umzimba wamanzi.
Ngokufanayo, iphaneli isampula elimele abantu abaningi, elibonisa izici ezifana neminyaka, ubulili, ubuzwe kanye nesifunda. Amaphaneli akwa-Nielsen athuthukiswa ukuze kuqinisekiswe ukuthi siyaqonda ukuthi kwenzekani kubantu abaningi ngaphandle kokuxhumana nawo wonke umuntu ezweni ngamunye.
Ngingakwazi ukukhuluma ngokuba yingxenye yephaneli ye-nielsen?
Cha, futhi leli yiphuzu elibaluleke kakhulu okufanele uliqonde. Lapho ujoyina iphaneli yakwa-Nielsen, awukwazi ukudalula ubulungu bakho. Lokhu kuqinisekisa ukuthi ukukalwa kwababukeli bethu kuhlala kuzimele ngangokunokwenzeka.
Ingabe ukuba yilungu lephaneli kuyimfihlo?
Kubaluleke kakhulu ukuqonda ukuthi lapho ujoyina iphaneli yakwa-Nielsen, ubuwena bugcinwa buyimfihlo kakhulu futhi buhlala buyimfihlo ngaso sonke isikhathi. Ngokunjalo, amaphaneli e-Nielsen awakwazi ukudalula ubulungu babo. Lokhu kuqinisekisa ukuthi ubumfihlo bakho buvikelekile futhi ukulinganisa kwethu kuhlala kuzimele.
Ngingakwazi yini ukuvolontiya ukuba yingxenye yephaneli ye-nielsen?
Cha. Amakhaya ephaneli namalungu akhethwa ngokwezibalo yi-Nielsen kanye nozakwethu ukuze kuqinisekiswe isampula elimele abantu bezwe lonke. Akwenzeki ukuthi uvolontiye noma uqoke amanye amalungu omndeni avela kweminye imindeni noma abangani.
Ingabe ukujoyina iphaneli ye-nielsen kuyabuthinta ubumfihlo bami?
Kwa-Nielsen, sizibophezele ekuvikeleni ubumfihlo bakho. Kuyizinto eziza kuqala kithi emhlabeni jikelele. Idatha yakho iyaqoqwa futhi igcinwe ngokunamathela kumaphrothokholi okuvikela aqine kakhulu. Ukuze uthole ulwazi olwengeziwe bheka I-FAQ yethu Yobumfihlo futhi ufunde kabanzi mayelana Nezimiso Zobumfihlo ze-Nielsen.
Ubani ongaba i-panelist?
Akukhathalekile ukuthi kukhona umuntu oyedwa endlini yakho noma abayi-10, uma uhlala edolobheni noma endaweni yasemaphandleni - kungakhethwa noma ubani. Abantu abasebenzela i-Nielsen, imindeni yabo kanye namalungu emindeni yabo, kanye nabantu abasebenza ezimbonini zezindaba abafakiwe ekujoyineni amaphaneli ethu.
Ingabe i-nielsen panelists iyakhokhelwa?
Ukujoyina iphaneli ye-Nielsen kumahhala. Ukubonga abantu ngokuba yilungu lephaneli, abahleli bephaneli bakwa-Nielsen bazothola imiklomelo nezinye izikhuthazo ngokuqhubeka kwabo kokubamba iqhaza nokuzibophezela.
Ukuze uthole olunye ulwazi
Ukumelwa kwephaneli
E-Nielsen, ukuhlukahluka kanye nokufakwa kuyingxenye ye-DNA yethu. Lokhu kubonakala kukho konke esikwenzayo—kusukela ekudaleni indawo yokusebenza ebandakanyayo kuye ekukhetheni amaphaneli amukela ngempela zonke izizinda nezipiliyoni.
Izimiso zobumfihlo
I-Nielsen izibophezele ekuvikeleni ubumfihlo bamalungu ephaneli yethu futhi ayisoze yasebenzisa idatha yomuntu siqu ekhomba noma yimuphi umdwebi njengegama, ikheli noma ikheli le-imeyili ukukhangisa, ukukhangisa noma ukumaketha izimpahla noma amasevisi ezinkampani zangaphandle. Sisebenzisa amathuluzi nezindlela ukuze siqinisekise ukuthi i-panelist ngayinye ayikwazi ukukhonjwa emibikweni noma kudatha esiyethula kumakhasimende ethu.
Funda kabanzi mayelana yethu izimiso zobumfihlo
Funda kabanzi mayelana nobumfihlo bephaneli ku ama-faq ethu obumfihlo
