Yiba yingxenye ye-Nielsen Media Ratings
Uma wake wazibuza ukuthi ubani othonya ukuthi yimiphi imibukiso, izinhlelo kanye nemikhiqizo ekhiqizwayo, leli yithuba lakho.
Ubani uNielsen?
Wake wazibuza ukuthi ubani othonya ukuthi yimiphi imibukiso, izinhlelo, kanye nemikhiqizo eyenziwayo? Impendulo iwukuthi abantu abanjengani. Sekuyiminyaka engaphezu kwengu-75, uNielsen ephendukela kubantu bansuku zonke ukuthola ukuthi yini abayithandayo ukuyibuka, ukuyilalela, ukuyichofoza kanye nokuyijabulela. Singumhlinzeki ohamba phambili wocwaningo lwemidiya kanye nokumaketha, okuhlanganisa neNielsen Media Ratings. Njengenkampani yocwaningo yomhlaba wonke, sisebenzisa lokho esikufundayo ukusiza izinkampani ukuthi zikuxhume kweminye imithombo yezindaba oyithandayo.
Yiziphi izilinganiso ze-Nielsen?
Isilinganiso yinani labantu ababukele noma abalalele umbukiso noma isikhangiso. Ulwazi lwezilinganiso lusetshenziswa abakhangisi nezinkampani zemidiya ukuze bafunde ukuthi obani ababukela izinhlelo ezinjani kulo lonke elase-US Ngokusekelwe ezilinganisweni, uNielsen wabelana ngezinhlelo ze-TV nezokusakaza eziphezulu isonto ngalinye. Baphinde babelane ngokuthi bangaki abantu ababukele izinhlelo noma imicimbi ethile efana ne-Super Bowl noma iNdebe Yomhlaba.
Bona ukuthi kusebenza kanjani
Ungaqala kanjani
Ukujoyina izilinganiso kulula futhi kuyavuza! Ngokugcwalisa uhlu lwethu lwemibuzo oluku-inthanethi, uzobe uthatha isinyathelo sokuqala sokwabelana ngezinketho zakho zokubuka ezihlukile nathi. Uma ufanelekile futhi unquma ukujoyina, sizokuthumelela imishini ye-Nielsen elula ukuyifaka enobuchwepheshe obulinganisa ukuziphatha kwakho kokubuka, ngakho-ke izinketho zakho zemidiya zibalwa ezilinganisweni.
Uzothola ikhadi lomvuzo elikhokhelwa kusengaphambili elingu-$25 ukuze uqale bese uthola imiklomelo yokubonga ngemali eqhubekayo kulo lonke iqhaza lakho.
1
Nquma ukuthi uyafaneleka yini
Phendula imibuzo embalwa ukuze unqume ukuthi uyafaneleka yini ukujoyina.
2
Joyina izilinganiso
Uma ufanelekile, uzomenywa ukuthi ujoyine izilinganiso! Uma wamukela isimemo, sizokucela ukuthi ugcwalise uhlu lwemibuzo oluphelele ukuze usitshele okwengeziwe ngawe, umndeni wakho kanye namadivayisi owasebenzisayo. Ngemuva kwalokho, sizokusiza ukuthi uhlele i-aphoyintimenti nommeleli we-Nielsen ukuze usethe i-aphoyintimenti yokufaka futhi sikuthumelele umvuzo ongu-$25!
3
Abalwe
Okulandelayo, sizokuthumelela imishini ye-Nielsen elula ukuyifaka elinganisa indlela obuka ngayo, Ummeleli we-Nielsen uzokuqondisa ezinyathelweni ezilandelayo. Sizokunikeza konke okudingayo ukuze uhlanganyele. Uma usuqedile, uzothola umvuzo owengeziwe.
Bese, okumele ukwenze nje ukuqhubeka ubuka i-TV nokusakaza njengoba uvame ukwenza. Yilokho kuphela!
Kungani uhlanganyela no-Nielsen?
I-Nielsen iyinkampani yocwaningo ethembekile eye yalinganisa lokho abantu abakubukayo nabakulalelayo iminyaka engaphezu kwengu-75.
Yithuba eliyingqayizivele
Yenza izinqumo zakho zibe wusizo
Ukujoyina kuyithuba lokuba izwi lakho lizwakale. Ngokufaka isandla ku-Nielsen Ratings, usiza izinkampani zemidiya nezokuzijabulisa ukuthi ziqonde ukuthi abantu bafuna ukubukela ini.
Mela umphakathi wakho
Bambalwa abakhethwayo ukuba bahlanganyele ezilinganisweni. Ngokunikeza ulwazi mayelana nokukhetha kwakho kwe-TV nokusakaza, uzomela izinkulungwane zemindeni endaweni yakini. Ukubamba kwakho iqhaza kwenza izilinganiso zibe nembaba ngangokunokwenzeka.
Thola imiklomelo
Uzothola imiklomelo yemali phakathi nesikhathi sakho noNielsen… Ukuqala ngomvuzo ongu-$25 ngokuqeda uhlu lwethu lwemibuzo kanye nokuhlela ukuhlela.
Okuningi ngathi
Esikukalayo
Silinganisa konke kusukela kumanethiwekhi akho e-TV owathandayo kuya ochungechungeni lwakamuva olusakazwayo kuya kuma-podcasts ansuku zonke. Uma ungakubona noma ukukuzwa, singakulinganisa. Sisebenzisa lolu lwazi ukukhiqiza i-Nielsen Media Ratings.
Isilinganiso yinani labantu ababukele noma abalalele umbukiso noma isikhangiso. Ulwazi lwezilinganiso lusetshenziswa abakhangisi nezinkampani zemidiya ukuze bafunde ukuthi obani ababukela izinhlelo ezinjani kulo lonke elase-US Ngokusekelwe ezilinganisweni, uNielsen wabelana ngezinhlelo ze-TV nezokusakaza eziphezulu isonto ngalinye. Baphinde babelane ngokuthi bangaki abantu ababukele izinhlelo noma imicimbi ethile efana ne-Super Bowl noma iNdebe Yomhlaba.
Yini uNielsen ayenzayo ukuze avikele ubumfihlo bami?
Njengenkampani yocwaningo yobungcweti, iNielsen izibophezele ekuvikeleni ukuphepha kanye nobumfihlo bolwazi lwakho. Nakuba kufanele sicele inani elithile lolwazi lomuntu siqu ukuqinisekisa ukuthi ucwaningo lwethu lumelela abantu abavela kuzo zonke izinhlaka zabantu, lolo cwaningo lubikwa ngendlela engeke isetshenziswe ukuhlonza noma yimuphi umuntu othize. ASIVUMELI amakhasimende ethu ukuthi akuthengisele ngqo.
Siphinde sithathe izinyathelo zokuvikela ulwazi lomuntu siqu owabelana nathi. Uhlelo lwethu lokuphepha lusekelwe ezimisweni zokuvikela idatha eziqashelwa emhlabeni wonke, futhi sisebenzisa ubuchwepheshe nezinqubo ezahlukahlukene zokuphepha ukuvikela ulwazi lwakho.
Imibuzo ejwayelekile ukubuzwa
Ukuqala ngemibuzo
Ngingazi kanjani ukuthi ngiyafaneleka yini ukujoyina izilinganiso ze-Nielsen Media?
Uma uqala uhlu lwemibuzo, uzobuzwa imibuzo embalwa yokufaneleka.
Abantu abasebenzela iNielsen, amalungu omndeni wabo aseduze, abalingani basekhaya, noma amalungu omndeni wabo, kanye nabantu abasebenza embonini yezindaba (noma yini ehlobene nayo), abakwazi ukuba ngamalungu eNielsen Ratings.
Ngizowuthola kanjani umvuzo wami engiwuthembisile?
Uma ufanelekile futhi unquma ukujoyina, ngemva kokugcwalisa uhlu lwemibuzo oluphelele nokuhlela ucingo lwakho lokusetha, uzothola i-imeyili mayelana nekhadi lakho lomvuzo elikhokhelwa kusengaphambili elingu-$25.
Kuthatha isikhathi esingakanani ukuqeda inhlolovo?
Ingxenye yokuqala yohlu lwemibuzo imibuzo embalwa yokuqinisekisa ukuthi umndeni wakho uyafaneleka ukubamba iqhaza. Uma ufanelekile, uzobuzwa imibuzo yokubhalisa ngawe, umndeni wakho kanye namadivayisi asekhaya lakho. Isikhathi sokugcwalisa le ngxenye yohlu lwemibuzo siyahlukahluka kuye ngobukhulu bomndeni, kodwa sicela uhlele imizuzu engama-20 noma ngaphezulu. Uma udinga ukuma bese ubuya, sizogcina indawo yakho—gcina imininingwane yakho yokungena iseduze.
Ulwazi mayelana nezilinganiso ze-Nielsen
Yiluphi ulwazi olufakiwe ezilinganisweni?
Izilinganiso ze-Nielsen Media zifaka ulwazi mayelana nokuthi yiziphi izinhlelo ezibukwayo emindenini kulo lonke izwe. Kungakhathaliseki ukuthi ubukela izinhlelo zenethiwekhi bukhoma noma usakaza izintandokazi ezintsha nezindala, i-Nielsen iyalinganisa. Imishini yethu iyakwazi ukubona ukubukwa bukhoma, ukusakaza kanye nokuqukethwe okuqoshiwe kusengaphambili.
Ingabe izilinganiso ziyefana nezibuyekezo?
Cha, azinjalo—izilinganiso kanye nokubuyekezwa kuhlukile kakhulu. Izilinganiso ze-Nielsen zibala inani labantu abakuzilinganiso ababukele noma abalalele okuthile, kodwa ukubuyekezwa kuyimibono engavela kunoma ubani. Izilinganiso zethu azifani nezilinganiso zefilimu yabazali, ezibuyekeza okuqukethwe kwefilimu ukuze ziqonde ukuthi kufanelekile yini kubabukeli bobudala obuhlukene.
Ingabe ukubamba iqhaza kubiza imali?
Cha. Ngeke sikucele ukuthi uthenge noma yini noma ukhokhe ukuze ube yingxenye yezilinganiso. Ngeke futhi sinikeze igama lakho noma imininingwane yokuxhumana kunoma iyiphi inkampani engazama ukukudayisela okuthile. Eqinisweni, uzovuzwa ngokubamba kwakho iqhaza.
Kwenzekani ngemva kokugcwalisa uhlu lwemibuzo?
Uma usuqedile inhlolovo futhi usetha i-aphoyintimenti yakho, uzothola ikhadi lomvuzo ledijithali elingu-$25 nge-imeyili. Okulandelayo, sizokuthinta ngocingo ngolwazi olwengeziwe ngezinyathelo ezilandelayo kanye nokusetha imishini yakho ye-Nielsen. Uzoba nenketho yokuzilungiselela, lapho sizokuhambisa khona inqubo, noma singathumela ummeleli ekhaya lakho ukuzokwenza ukukulungiselela. Uma imishini isifakiwe, ukuhlanganyela kwakho kuzoqala.
Yilokho kuphela! Ukubuka kwakho kuzolinganiswa futhi izinketho zakho zemidiya zizofaka isandla ekulinganisweni. Imishini yethu yenzelwe ukungaphazamisi ukubuka noma ukulalela kwakho. Uzoqhubeka nokubuka nokulalela njengoba uvame ukwenza. Ukubamba kwakho iqhaza kuzovuzwa ngemiklomelo yemali eqhubekayo.
Ngingabamba iqhaza isikhathi esingakanani ezilinganisweni zezindaba zeNielsen?
Iningi labantu likhetha ukuhlanganyela kuze kube yiminyaka emithathu kuya kwemihlanu. Ukuhlanganyela kuhlale kungokuzithandela futhi ungayeka noma nini.
Imindeni ikhethwa kanjani ukuthi ihlanganyele ezilinganisweni?
Abantu abavela kulo lonke elase-US, kusukela ezindaweni zasemakhaya kuya emadolobheni, bayamenywa ukuthi bajoyine futhi bamele imiphakathi yabo. Okokuqala, kukhethwa isifunda ngaphakathi kwesifundazwe. Okulandelayo, ngaphakathi kwaleso sifunda esikhethiwe, kukhethwa iqembu lezindawo zamabhulokhi. Izindlu ezikhethiwe ngokukhethekile ngaphakathi kwaleyo ndawo yamabhulokhi bese zimenywa ukuthi zijoyine. Akunandaba ukuthi kukhona umuntu oyedwa ekhaya lakho noma abayi-10, uma uhlala edolobheni noma edolobheni elincane—ungakhethwa.
U-Nielsen uluthole kanjani ulwazi lwami lokuxhumana?
Sisebenzisa inhlanganisela yolwazi locingo, ikheli kanye ne-Census olutholakala emphakathini ukuze sikhethe izindlu esizimemayo ukuthi zijoyine izilinganiso.
Kungani ukuhlanganisa imiphakathi eyahlukahlukene kubalulekile kuNielsen?
UNielsen udinga abantu bazo zonke izizinda ukuba bahlanganyele ukuze adale isithombe esiphelele kakhulu sokubuka i-TV nokusakaza e-US. Umuntu ngamunye ohlanganyelayo wenza izilinganiso zibe nembaba kakhulu. Ngakho-ke, kungakhathaliseki ukuthi ubukela kangaki i-TV, yiziphi izinhlelo ozibukayo noma ukuthi uzibukela ngaluphi ulimi, ungasiza ukuqinisekisa ukuthi abantu abanjengawe bamelelwe ezilinganisweni.
Indlela uNielsen agcina ngayo ulwazi lwakho luyimfihlo futhi luphephile
Ulwazi lwami lugcinwa kanjani luyimfihlo?
Uma iNielsen ihlanganisa idatha yakho yokubuka neyeminye imindeni, iba yingxenye yesethi yedatha enkulu. Izinkampani ezisebenzisa izilinganiso zeNielsen azikwazi ukukuhlonza wena mathupha. Esikhundleni salokho, zibona izitayela ngalokho abantu abanezici ezifanayo—njengobudala, uhlanga, ubuzwe, kanye nobulili—abakubukelayo noma abakulalelayo. Lezi zinkampani azikaze zibe nokufinyelela olwazini olungakuhlonza wena noma amalungu omndeni wakho ngokuqondile. Le nqubo ivumela iNielsen ukuthi inikeze ulwazi olubalulekile ngenkathi ivikela ubumfihlo bakho. Funda kabanzi mayelana nesaziso sethu sobumfihlo .
I-Nielsen iyigcina kanjani idatha yami iphephile?
I-Nielsen isebenzisa izindlela ezithuthukisiwe, ezifana nalezo ezisetshenziswa amabhange, ukwenza ulwazi lwakho lomuntu siqu kanye nedatha yokubuka ingaziwa futhi ibethelwe. Sigcina idatha yakho ngokuphephile futhi silandela izindinganiso eziqinile zemboni ukuqinisekisa ukuphepha kwayo. Ulwazi lwakho lomuntu siqu luhlala luyimfihlo futhi ngeke lusetshenziswe ekukhangiseni okuqondiwe noma ekukhangiseni.
Ingabe uNielsen uzothengisa imininingwane yami yomuntu siqu?
Lutho neze. Ulwazi oluvela ekhaya lakho lugcinwa luyimfihlo ngokuphelele—Ngeke sinikeze ezinye izinkampani igama lakho, ikheli noma inombolo yocingo futhi asivumeli amakhasimende ethu ukuthi akuthengisele ngqo.
Ngingakhuluma ngokuba yingxenye ye-Nielsen Media Ratings?
Njengoba ubumfihlo bubaluleke kakhulu ocwaningweni, sicela ukuthi ungaxoxi ngendima yakho ocwaningweni lweNielsen nabantu abangaphandle komndeni wakho, okuhlanganisa namawebhusayithi ezinkundla zokuxhumana, njenge-Facebook® noma i-Snapchat™. Ukwabelana ngalolu lwazi nabanye kungakwenza ungafaneleki ukuhlanganyela.
Ukuze ufunde kabanzi, xhumana nathi.
Sishayele ucingo ku-1‑877‑255‑7551
Kusukela ngoMsombuluko kuya kuLwesihlanu
9:00 ekuseni kuya ku-11:00 ntambama EST
NgoMgqibelo
10:00 ekuseni kuya ku-9:00 ebusuku e-EST
NgeSonto
Kusukela ngo-12:00 ntambama kuya ku-9:00 ntambama EST
Ikheli lethu lithi:
Ucwaningo lweMidiya yeNielsen
501 Brooker Creek Blvd.
I-Oldsmar, FL 34677