Iphaneli ye-Nielsen

Umndeni usofa ubheke phambili

Nielsen kanye panel

I-Nielsen yinkampani yocwaningo esezingeni eliphezulu futhi ingumnikezeli ohamba phambili emhlabeni wezindaba kanye nolwazi lokumaketha. Umgomo wethu ukufunda ngalokho abantu abakubukayo, abakulalelayo, nabakuthengayo, kanye nabakwenzayo ku-inthanethi. Cishe iminyaka eyi-100, sinikeze amabhizinisi emhlabeni wonke imininingwane ebalulekile ngokuziphatha kwabathengi futhi amaphaneli ethu enza lokhu kwenzeke.

I-Nielsen Digital Panels imayelana nokubona nokuqonda izitayela ze-inthanethi. Ucwaningo lwethu lusekelwe kubantu bangempela abasisiza siqonde ukuthi abantu baseBrithani basebenzisa kanjani imidiya ne-inthanethi. Ukuze siqoqe yonke le datha, simema ingxenye emele abantu ukuthi ijoyine amaphaneli ethu.

I-Nielsen Computer kanye nePhaneli yeselula

I-Nielsen Computer & Mobile Panel inikeza ulwazi olubalulekile mayelana nokusetshenziswa kwemidiya e-UK. Ngokusebenzisa amaphaneli, u-Nielsen udalula imininingwane evela kubantu abanezibalo zabantu ezifanayo mayelana nokuziphatha kwabo ku-inthanethi. Ekugcineni, idatha iyahlanganiswa futhi u-Nielsen uyakwazi ukwenza ukuhlaziya kwezibalo mayelana nokusetshenziswa kwemidiya nokusetshenziswa kwe-inthanethi.

Ngale ndlela, ababambiqhaza bayasiza ukuchaza amathrendi, futhi bathuthukise imikhiqizo yedijithali engcono nezinsizakalo ze-inthanethi ezisetshenziswa nsuku zonke izinkulungwane zabantu abafana nawe.

Iphaneli isebenza kanjani?

Cabanga ngososayensi ufunda ngechibi. Ukuze uthole okwengeziwe mayelana nechibi, usosayensi uthatha isampula encane yamanzi kuphela, njengoba lesi sampula siqukethe izinto ezifanayo namanzi asele. Yiqiniso, asikho isidingo sokudonsa lonke ichibi ukuze ulihlole kahle.

Ngokufanayo, iphaneli iqembu elincane labantu abanezici ezifanayo (isb. ubudala, ubulili, njll) nabo bonke abantu. Sisebenza namaphaneli ukuqonda ukuthi imikhuba yabantu ikhula kanjani ngaphandle kokuxoxisana nomuntu ngamunye. Kulokhu sidinga isampula elimele: amaphaneli ethu.

Ikhompyutha yakwa-Nielsen kanye Nephaneli Yeselula Yakhiwe Kanjani?

U-Nielsen uyaqhubeka nokunxenxa abantu abasha ukuze babambe iqhaza kuphaneli. Ngemva kokuvuma ukubamba iqhaza kuphaneli, ababambiqhaza badawuniloda ucezu oluvikelekile lwesofthiwe kukhompuyutha yabo, olurekhoda ngokungenzi lutho umsebenzi we-inthanethi wabasebenzisi bese luthumela ku-Nielsen. Ngokubuyisela, ababambiqhaza bazoqhubeka nokuthola izinxephezelo njengesinxephezelo sosizo lwabo ocwaningweni. Izikhuthazi zivame ukuba ngendlela yamaphoyinti futhi zingasetshenziswa ezintweni ezibonakalayo kanye namakhadi esipho edijithali namavawusha.

Ukubaluleka kwe-Nielsen Computer & Mobile Panel

Ababambiqhaza benza umnikelo obalulekile ekudaleni nasekuthuthukisweni okuqhubekayo kwemikhiqizo yedijithali nengokwenyama kubathengi bokugcina. Imisebenzi yakho yansuku zonke isisiza ukuthi siqonde ukuthi abantu basebenzisela ini futhi yini idivayisi yabo.

Imisebenzi yakho yansuku zonke

Amadivayisi akho

Ucwaningo lwethu

Icutshungulwa kanjani Idatha Yombambi qhaza?

I-Nielsen ivikela ubumfihlo bomuntu ngamunye obambe iqhaza futhi ayisoze yasebenzisa imininingwane yakhe siqu (isb. igama, ikheli le-imeyili, njll) ukuze iphromothe noma imakethe imikhiqizo noma amasevisi ezinkampani zangaphandle. Ukwengeza, i-Nielsen isebenza ngokweziqondiso zakamuva zokuvikela idatha futhi ilandela izinqubo ezinembayo zokungaziwa ukuze kuqinisekiswe ukuthi ababambiqhaza ngabanye abakwazi ukukhonjwa lapho idatha ihlolwa, icutshungulwa, noma isatshalaliswa kumakhasimende.

Funda wethu izimiso zobumfihlo

Mayelana Nielsen

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