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I-Nielsen Media Homes
Okulandelayo kuqala ngawe
Kwa-Nielsen, sikala ukuthi yikuphi okuqukethwe abantu abakubukayo nabakulalelayo. Sesikwenze lokhu iminyaka engaphezu kwengama-50. Iningi lolwazi lwethu nedatha ivela ngokuqondile kubantu abafana nawe. Sithembele kubantu bangempela ukuze baqonde ukuthi izethameli zibuka kanjani i-TV, zisakaza futhi zilalele umculo nama-podcast.
Ukulinganisa konke lokhu, sicela abantu babe yingxenye yamaphaneli ethu. Iphaneli iqembu elincane elinezici ezifanayo (njengobuhlanga, ubulili, njll.) njengeqembu elikhulu labantu. Amanye amaphaneli ethu akhiwe Imindeni Yakwa-Nielsen, eyaziwa nangokuthi I-Nielsen Homes noma i-Nielsen Households. I-Nielsen Families abantu abasivumelayo ukuthi silinganise lokho abakubuka ku-TV futhi bakulalele emsakazweni. Sithatha esikufundayo kubo futhi sikhiqize izilinganiso.
Isebenza kanjani
Abamele i-Nielsen bethu bazokunikeza konke okudingayo ukuze ubambe iqhaza futhi bakusize ukuthi uqalise. Ngokubuka i-TV nokusakaza-bukhoma njengoba ujwayele ukwenza—kungakhathaliseki ukuthi kuncane noma kuningi—usazisa ukuthi yini othanda ukuyibuka. Imininingwane yakho yokubuka iqoqwa ngokucophelela futhi ithunyelwe e-Nielsen, lapho ihlanganiswa neminye imindeni ebambe iqhaza endaweni yangakini futhi ihlaziywe ukuze uthole izilinganiso ze-Nielsen. Sabelana ngalolu lwazi nemboni ye-TV nezinkampani zemidiya ukuze zikwazi ukuhlela imibukiso abantu abafana nawe abafuna ukuyibuka. Futhi unikezwa nezipho zokubonga ngokubamba iqhaza.
Okushiwo abahlanganyeli bakwa-Nielsen
Ukuba Umndeni wakwa-Nielsen yithuba lokuthi izwi lakho lizwakale futhi umele umphakathi wakho. Ngokunikela ezilinganisweni, uvumela abezindaba nezimboni zezokukhangisa ukuthi zazi ukuthi wena, nabantu abafana nawe, bancamela ukukubuka nokulalela. Futhi uyingxenye yeqembu elibalulekile—kunamashumi ezinkulungwane zemindeni yakwa-Nielsen kulo lonke elase-US
Lalela ukuthi imindeni yangaphambili yakwaNielsen ithini.
Imibuzo ejwayelekile ukubuzwa
Mayelana nezilinganiso ze-Nielsen
Yiziphi izilinganiso ze-Nielsen?
Ulwazi mayelana nokuthi ubani obuka futhi olalele okuqukethwe, njengomculo nezinhlelo ze-TV, lusetshenziselwa ukuthola izilinganiso ze-Nielsen. Izilinganiso zisiza abantu abasebenza ku-TV, umsakazo, nokukhangisa ukuthi baqonde ukuthi okuqukethwe kwabo kusebenza kanjani—lokhu kungaba noma yini kusukela kuhlaya lenethiwekhi ukuya ku-podcast kuya engxenyeni yezindaba ngesikhathi esithile. Isilinganiso iphesenti labantu abathile ababukele noma abalalele ucezu lokuqukethwe noma isikhangiso.
Ingabe izilinganiso ziyefana nezibuyekezo?
Cha, azifani—izilinganiso nezibuyekezo zihluke kakhulu. Izilinganiso ze-Nielsen zibonisa kuphela ukuziphatha kokubuka nokulalela esikukalayo, kodwa ukubuyekezwa kuyimibono futhi kungavela kunoma ubani. Izilinganiso zethu nazo azifani “nezilinganiso” zefilimu yabazali, ebuyekeza okuqukethwe kwefilimu ukuze iqonde ukuthi ibafanele yini ababukeli bobudala obuhlukahlukene.
Ungajoyina kanjani
Ngithole i-email evela ku-Nielsen. Ingabe isemthethweni?
Yebo, kungenzeka ukuthi imvilophu iqukethe inhlolovo emfushane emayelana nokubuka ithelevishini esingathanda ukuthi uyigcwalise futhi uyibuyisele emvilophini ekhokhelwe imali yokuposa noma imvilophu ingase ibe nencwadi ekumema ukuba ubambe iqhaza ezilinganisweni zakwa-Nielsen.
Kuthiwani uma omele i-Nielsen evakashela ikhaya lami?
Abamele i-Nielsen abaqeqeshwe kakhulu bafuna ithuba lokukutshela ngethuba elijabulisayo lokubamba iqhaza ezilinganisweni ze-Nielsen. Bonke abasimele baphatha ibheji ye-ID yesithombe yakwa-Nielsen ukuze babahlonze. Uma ungaqiniseki ngomuntu osemnyango wakho, sishayele ku-1-800-237-6493.
Ngilahlekelwe imininingwane yokuxhumana yakwa-Nielsen. Kumele ngenzeni?
Sishayele ku-1-800-237-6493 futhi sizokusiza ukuxhumana nomuntu omele.
Inqubo yokukhetha
Ukhetha bani?
Amaphaneli e-Nielsen adinga ukufaka abantu abaningi abahlukene kanye nemiphakathi. Akunandaba ukuthi kukhona umuntu oyedwa endlini yakho noma abangu-10, uma uhlala edolobheni noma endaweni yasemaphandleni—kungakhethwa noma ubani. Abantu abasebenzela i-Nielsen, amalungu omndeni wabo aseduze, abalingani basekhaya, noma amalungu omndeni wabo, kanye nabantu abasebenza kwabezindaba (noma yini enye ehlobene nakho), abakwazi ukuba amalungu amaphaneli.
Ingabe kufanele ngikhokhe ukuze ngibambe iqhaza?
Ukuba nguMndeni wakwaNielsen akukubizi lutho.
Utholani umndeni wakwa-Nielsen ngokubamba iqhaza?
Uzothola izipho ngokuqhubeka kwakho ubambe iqhaza.
Ngingakwazi yini ukuzithandela ukuba nguMndeni wakwa-Nielsen?
Cha. Amakhaya e-TV nezilinganiso zomsindo akhethwe ngokwesayensi, ngakho awukwazi ukuzithandela ukuba Umndeni wakwa-Nielsen.
Ngingakwazi ukukhuluma ngokuba Umndeni wakwaNielsen?
Cha. Uma usuqalile ukubamba iqhaza, awukwazi ukwabelana ngokuthi uyingxenye yezilinganiso ze-Nielsen. Sicela ukuthi ungaxoxi ngeqhaza lakho ocwaningweni lwe-Nielsen nabantu abangaphandle komndeni wakho, okuhlanganisa namawebhusayithi ezokuxhumana, afana ne-Facebook, Instagram kanye ne-Twitter. Lokhu kusiza ukugcina izilinganiso zethu zizimele ngangokunokwenzeka.
Ukuhlonipha ubumfihlo bakho
U-Nielsen uluthole kanjani ulwazi lwami lokuxhumana?
Sisebenzisa inhlanganisela yocingo etholakala esidlangalaleni, ikheli kanye nolwazi lokubalwa kwabantu ukuze sikhethe amakhaya ukuze simeme imindeni ukuthi ijoyine izilinganiso ze-TV.
Ulwazi lwami lugcinwa kanjani luyimfihlo?
Sizibophezele ekuvikeleni ulwazi lomuntu siqu lokuhlonza osinikeza lona. Sizosebenzisa ulwazi olumayelana nawe nomndeni wakho ngezinjongo zocwaningo. Funda kabanzi mayelana nezimiso zethu zobumfihlo.
Ingabe u-Nielsen uzozama ukungithengisa noma yini, noma adayise igama lami nekheli kubadayisi?
Lutho neze. Ulwazi oluvela ekhaya lakho lugcinwe luyimfihlo kakhulu—ngeke silusebenzisele ukukhangisa, ukukhangisa noma ukudayisela wena izimpahla namasevisi ngokuqondile, futhi asiwavumeli amakhasimende ethu ukuthi akudayisele ngokuqondile.
Uma u-Nielsen enza ibhizinisi emazweni angaphezu kuka-50, ngabe nginamuphi umthelela emiphakathini yendawo?
Sizibophezele ekubuyiseleni kuyo yonke imiphakathi nezimakethe lapho sihlala khona futhi siqhube ibhizinisi lethu. Siqanjwe njengenye ye- “America's Most JUST Companies” yi-JUST Capital, futhi abasebenzi bakwa-Nielsen abangaphezu kuka-3,000 emazweni angu-40 babambe iqhaza osukwini lwe-Nielsen Global Impact Day ngo-2021. Funda kabanzi mayelana nokuzibophezela kwethu ekuzibophezeleni nasekusimameni komhlaba .
Izimiso zobumfihlo
Umnikelo wakho ubalulekile kithi, futhi sivikela ubumfihlo bakho. I-Nielsen ayisoze yasebenzisa ulwazi lwakho lomuntu siqu oluhlonzayo (njengegama lakho, ikheli, noma ikheli le-imeyili) ukuze ukhangise, uphromothe noma umakethe izimpahla noma amasevisi ezinkampani zangaphandle ngokuqondile kuwe, futhi sisebenzisa izindlela ezihlukahlukene ukuze siqiniseke ukuthi umuntu akakwazi ukubonakala. emibikweni esiyidalela amakhasimende ethu. Okuningi mayelana nobumfihlo
Ukumelwa kwephaneli
E-Nielsen, ukuhlukahluka kanye nokufakwa kuyingxenye ye-DNA yethu. Lokhu kubonakala kukho konke esikwenzayo—kusukela ekudaleni indawo yokusebenza ebandakanyayo kuye ekukhetheni amaphaneli amukela ngempela izizinda eziningi kanye nezipiliyoni.
