Amaphaneli kaNielsen
Sekuyiminyaka ecishe ibe yikhulu, iNielsen inikeze izinkampani emhlabeni wonke ulwazi olubalulekile mayelana nokuziphatha kwabathengi - futhi amaphaneli ethu enza lokhu kwenzeke.
Iyini iphaneli?
Iphaneli yiqembu labantu esibakhethile ukumela indawo enkulu yabantu. Njengoba kungenakwenzeka ukufaka bonke abantu endaweni ethile, isibonelo lonke iDenmark noma idolobha elithile laseDenmark, sisebenzisa izindlela ezithuthukisiwe zokuthatha amasampula kanye nezibalo ukuqinisekisa ukuthi iphaneli yethu imele ingxenye enkulu yabantu. Sikwenza kanjani? Ochwepheshe bethu bedatha bakha amaqembu amancane kuphaneli aziphatha ngendlela efana neyabantu bonke. Ngale ndlela, kungenzeka ukuthi siqonde ukuziphatha kwabantu bonke, ngaphandle kokuxoxisana nabo bonke abantu edolobheni noma endaweni ethile.
Isetshenziswa kanjani idatha evela kuphaneli?
Sisebenzisa idatha evela kuphaneli ukuqonda ukuziphatha kwabathengi, isibonelo lokho abantu abakubukela ku-TV noma ukuthi balalela isikhathi esingakanani umsakazo ngosuku. Amaphaneli kaNielsen anikela olwazini mayelana nokuziphatha kwabezindaba kwabathengi, okuyinto enomthelela ekuhleleni izinhlelo zemboni ye-TV, kanye nokuthengwa kwezikhangiso nezikhangiso.
Kuyini ukumelwa?
Akunakwenzeka ukubuza wonke umuntu ngokuziphatha kwakhe - futhi yilapho isayensi yedatha iba khona khona. Sisebenzisa inani elikhulu ledatha yezibalo ethembekile ukuqonda imakethe ethile.
Sibe sesisebenzisa i-random probability sampling ukuze sihlukanise abantu abancane kubantu bonke. Uma sinesethi yedatha encane, sisebenzisa izindlela zezibalo, ukulinganisa, kanye nezindlela zesayensi yedatha ezifanayo ukuqinisekisa ukuthi izici zesampula encane ziyafana nabantu bonke.
Ngokusebenzisa izindlela ezahlukene zesayensi yedatha, sithola ukuqonda ngokuziphatha kwabantu ngokuhlukanisa isampula emele bese siyimodela ukuze ibonise ukuziphatha kwabantu bonke.
Ikhono lethu lokunikeza izilinganiso ezinembile nezimelelayo zokuziphatha kwabathengi kanye nabezindaba alinakuqhathaniswa namasethi amakhulu edatha, izinhlolovo zocingo noma idatha eqoqwe ngamadivayisi edijithali.
Isayensi yedatha kanye nedatha enkulu
Bambalwa abantu abangaphikisana ngokuthi kungcono ukuba nedatha encane kunedatha enkulu. Kodwa-ke, lokhu akusho ukuthi idatha eningi ilingana nolwazi oluwusizo kakhulu. Kubalulekile ukugcizelela ukuthi akuyona yonke idatha efanayo. Iningi labantu lishiya izinyathelo zedijithali phakathi nosuku, futhi lezi zinyathelo zingasiza izinkampani ukuthi zenze okuqukethwe, imikhiqizo kanye nokuhlangenwe nakho okufanelana nezintshisekelo zakho. Kodwa-ke, lezi zinyathelo zedijithali azikwazi ukuzimela zodwa. Cabanga ngesikhathi ushintsha isiteshi ngenkathi ubuka i-TV. Lapha, ibhokisi lakho le-TV noma umhlinzeki uyazi ukuthi isiteshi sishintshwa nini nokuthi i-TV itholakala kuliphi ikheli, kodwa abazi ukuthi UBANI oshintshe isiteshi.
Kulokhu lapho isayensi yedatha idlala khona indima, ikakhulukazi endaweni yedijithali, lapho amathuluzi okulinganisa ubuchwepheshe afana nabafundi bekhodi, amamitha kanye nama-watermark angasetshenziswa khona. Isibonelo, ama-ISP ayazi ukuthi izikhangiso zawo eziku-inthanethi zichofoziwe, kodwa abazi ukuthi i-WHO iwachofozile. Kodwa-ke, ngedatha evela kumalungu ethu ephaneli, singayila futhi silinganise amasu ukuze sinikeze ukumelwa okunembile kokuziphatha kumasethi edatha amakhulu.
Imibuzo ejwayelekile ukubuzwa
Iphaneli ye-TV yaseDenmark kanye nokusakaza ibizwa ngokuthi iphaneli yomthombo owodwa . Ukusuka lapha, iNielsen ilinganisa yonke imisebenzi yababukeli ekhaya, kokubili kusukela ku-TV eqondile kanye nokusakaza kumadivayisi edijithali kanye namadivayisi axhunywe ku-TV. Usayizi wephaneli ungamakhaya ayi-1,750 afakiwe futhi idatha ebikiwe ivela emakhaya okungenani ayi-1,570 nsuku zonke. Amalunga ephaneli ahlotshaniswa nokulinganisa ngomhlaka-1 Januwari 2022, ayimindeni emisha futhi aqashwa ngokwendlela entsha, ethuthukisiwe nesebenzayo.
Iphaneli ye-TV yaseDenmark kanye nokusakaza iyiphaneli yomthombo owodwa , njengoba iNielsen iqopha yonke imisebenzi ye-TV kanye nokusakaza kusuka emthonjeni owodwa: iphaneli. Siqopha yonke imisebenzi yokubuka ekhaya, kokubili kusukela ku-TV eqondile, ukusakaza kumadivayisi edijithali kanye namadivayisi axhunywe ku-TV, okwenza kube lula ngezinkampani kanye nezinhlangano ukwazi - ezingeni lomuntu ngamunye nelingaziwa - ukuthi ubani obuka izinhlelo zabo, izikhangiso noma imikhankaso, kanye nokuthi bakwenza nini futhi kanjani.
Ucwaningo lokusungulwa luyisinyathelo sokuqala sokuqala noma yiluphi ucwaningo lwababukeli. Ikhwalithi yalolu cwaningo ibalulekile njengoba ichaza indawo yonke. Ngokusekelwe emiphumeleni yocwaningo lokusungulwa, iphaneli iqashwa ngendlela yokuthi sifake wonke amaqembu abalulekile kuphaneli, njengoba sifuna ukumela bonke abantu baseDenmark.
Akunakwenzeka ukubhalisa ngenkuthalo kwiphaneli ye-TV neyokusakaza kaNielsen, njengoba amalungu ephaneli ekhethwa ngokusekelwe kudatha yezibalo kunhlolovo yethu yokusungulwa. Kungenzeka kuphela ukuhlanganyela uma uthola ucingo futhi umenyiwe ngenqubo yethu yokuqasha.
I-Nielsen ilinganisa umsebenzi wokusakaza ngamaphaneli aqhutshwa ngumuntu kanye nobuchwepheshe bokulinganisa obuzimele ukuze ilinganise ukuthi yikuphi okuqukethwe okusakazwayo, idivayisi esetshenziselwa ukusakaza (i-smart TV, amadivayisi axhunyiwe, ama-consoles emidlalo yevidiyo), kanye nomthombo okusakazwa kuwo. Kuwo wonke umndeni kuphaneli yethu, ngakho-ke sinemitha yokusakaza efakiwe ukuze ilinganise lokhu.
Zombili i-TV kanye namamitha okusakaza kaNielsen abhalisa ukubukwa kuze kufike ezingeni lesibili. Ngokusebenzisa ukufanisa umsindo, imishini yethu yokulinganisa iyakwazi ukuhlonza ngokunembile futhi inike izinkomba izingxenye zokubuka zemizuzwana eyi-15 noma ngaphezulu ngokusekelwe esizukulwaneni samanje seziginesha zomsindo. Ukulinganisa kwesibili kuya kwesesibili kunembe kakhulu futhi kuyasebenza ngakho-ke yilokho iNielsen ekusebenzisayo ukukala ukubukwa kwe-TV kanye nokusakaza.
Funda kabanzi mayelana nezimiso zobumfihlo zikaNielsen lapha . Abaphathi bephaneli be-TV nabasakazayo abazoba khona bazothola ulwazi oluningiliziwe mayelana nendlela esiqoqa futhi sisebenzise ngayo idatha yabo ngaphambi kokuba banqume ukuhlanganyela. Uma abaphathi bephaneli bejoyina iphaneli ye-TV nabasakazayo, abakwazi ukwabelana ngokuthi bayingxenye yephaneli. Sicela abaphathi bephaneli ukuthi bangaxoxi ngokuhlanganyela kwabo nabantu abangaphandle komndeni, okuhlanganisa nezinkundla zokuxhumana kanye namawebhusayithi. Lokhu kusiza ukugcina ukubuyekezwa kwethu kuzimele ngangokunokwenzeka.
Uma imishini yokulinganisa ifakiwe endlini, abenzi bephaneli banikezwa isilawuli kude esixhunywe kumitha ye-TV. Isilawuli kude sisetshenziswa lapho abenzi bephaneli bebukele i-TV. Lapha kudingeka bachofoze inkinobho ngayinye enikezwe bona noma izivakashi zabo ezivamile. Lapho besakaza, abenzi bephaneli abaphoqelekile ukwenza noma yini esebenzayo. Uma amadivayisi abo edijithali ehlanganiswe nemitha yokusakaza, umsebenzi uqoshwa ngokuzenzakalelayo.
Abaphathi bephaneli bathola okungenani i-DKK 700 ngonyaka ngokubamba kwabo iqhaza ku-TV kanye nephaneli yokusakaza. Izikhuthazo zizonikezwa unyaka wonke kanye nalapho/uma abaphathi bephaneli behlanganyela ocwaningweni noma behlola izici ezintsha.
Uma ungathanda ukwazi okwengeziwe ngendlela engemuva kwenhlolovo yokubuka i-TV nokusakazwa eDenmark, futhi ungathanda ukuthi i-Establishment Survey ithunyelwe njengombiko ngefomethi ye-PDF (ngesiNgisi kuphela), sicela uxhumane noNicolai Bloch Linde nge-imeyili: NicolaiBloch.Linde@Nielsen .com
