Amaphaneli kaNielsen
Cishe iminyaka eyi-100, u-Nielsen unikeze izinkampani emhlabeni wonke ngemininingwane ebalulekile ngokuziphatha kwabathengi - futhi amaphaneli ethu akwenza lokhu kwenzeke.
Liyini iphaneli?
Iphaneli yiqembu labantu esibakhethile ukuthi bamele indawo yonke enkulu yabantu. Njengoba kungenakwenzeka ukufaka bonke abantu endaweni ethile, isb yonke i-Denmark noma idolobha elithile lase-Danish, sisebenzisa amasampula athuthukile nezindlela zezibalo ukuze siqinisekise ukuthi iphaneli yethu imele ingxenye enkulu yabantu. Sikwenza kanjani? Ochwepheshe bethu bedatha bakha isibalo esincane sabantu kuphaneli ukuziphatha kwabo okufana nenani labantu elijwayelekile. Ngale ndlela, kuyenzeka ukuthi siqonde ukuziphatha kweningi labantu, ngaphandle kokuxoxisana nomuntu oyedwa edolobheni noma endaweni ethile.
Isetshenziswa kanjani idatha evela kuphaneli?
Sisebenzisa idatha evela kuphaneli ukuqonda ukuziphatha kwabathengi, isibonelo ukuthi abantu babukelani ku-TV noma ukuthi balalela isikhathi esingakanani umsakazo ngosuku. Amaphaneli ka-Nielsen anikela olwazini mayelana nokuziphatha kwemidiya yabathengi, okunomthelela ekuhleleni izinhlelo zemboni ye-TV, kanye nokuthengwa kwezikhangiso nezikhangisi.
Kuyini ukumelela?
Akunakwenzeka ukubuza wonke umuntu ngokuziphatha kwakhe - futhi kulapho isayensi yedatha iba khona ukubaluleka. Sisebenzisa amanani amakhulu edatha yezibalo ethembekile ukuze siqonde imakethe ethile.
Sibe sesisebenzisa ukusampula kwamathuba okungahleliwe ukuze sihlukanise isibalo sabantu abambalwa esibalweni sabantu. Uma sinesethi yedatha encane, sisebenzisa ukumodela kwezibalo, ukukala, nezindlela ezifanayo zesayensi yedatha ukuze siqinisekise ukuthi izici zesampula encane ziyafana nenani labantu lilonke.
Ngokusebenzisa izindlela ezehlukene zesayensi yedatha, sithola ukuqonda ngokuziphatha kwesibalo sabantu ngokuhlukanisa isampuli emele abanye futhi siyimodeli ukuze ibonise ukuziphatha kweningi labantu.
Ikhono lethu lokuhlinzeka ngezilinganiso ezinembile, ezimele ukuziphatha kwabathengi kanye nemidiya alikwazi ukufaniswa namasethi amakhulu edatha, izinhlolovo zefoni noma idatha eqoqwe kusetshenziswa amadivaysi edijithali.
Isayensi yedatha nedatha enkulu
Bambalwa abantu abangaphikisa ngokuthi kungcono ukuba namanani amancane edatha kunamanani amakhulu edatha. Nokho, lokhu akusho ukuthi idatha eyengeziwe ilingana nolwazi oluwusizo kakhulu. Kubalulekile ukugcizelela ukuthi akuyona yonke idatha efanayo. Iningi labantu lishiya imikhondo yedijithali phakathi nosuku, futhi le milobo ingasiza izinkampani zenze okuqukethwe, imikhiqizo kanye nolwazi olwenzelwe izintshisekelo zakho. Nokho, le mikhondo yedijithali ayikwazi ukuma yodwa. Cabanga ukuthi usishintsha nini isiteshi ngenkathi ubukele i-TV. Lapha, ibhokisi lakho le-TV noma umhlinzeki uyazi ukuthi isiteshi sishintshwa nini nokuthi i-TV ikuliphi ikheli, kodwa abazi ukuthi i-WHO iguqule isiteshi.
Kulokhu kuxhumana lapho isayensi yedatha iqala ukusebenza, ikakhulukazi endaweni yedijithali, lapho amathuluzi okulinganisa ezobuchwepheshe afana nezifundi zekhodi, amamitha nama-watermark angeke asetshenziswe. Isibonelo, ama-ISP ayazi ukuthi izikhangiso zawo eziku-inthanethi zichofoziwe, kodwa abazi ukuthi i-WHO ichofoze kuzo. Nokho, ngedatha evela kumaphaneli ethu, singamodela futhi silinganise amasu ukuze sinikeze ukumelela okunembile kokuziphatha kumadathasethi amakhulu.
Imibuzo ejwayelekile ukubuzwa
I-Danish TV kanye nephaneli yokusakaza yilokho okubizwa ngephaneli yomthombo owodwa . Kusukela lapha, u-Nielsen ukala yonke imisebenzi yezibukeli ekhaya, kokubili kusukela ku-TV yomugqa nokusakaza kumadivayisi edijithali kanye namadivayisi axhunywe ku-TV. Usayizi wephaneli yimizi efakiwe engu-1,750 futhi idatha ebikiwe ivela okungenani emakhaya ayi-1,570 usuku ngalunye. Amaphaneli ahlobene nesilinganiso ngo-1 January 2022, amakhaya amasha futhi aqashwa ngendlela entsha, ethuthukisiwe nesemthethweni.
I-Danish TV kanye nephaneli yokusakaza iyiphaneli yomthombo owodwa , njengoba i-Nielsen irekhoda wonke umsebenzi we-TV nokusakaza kusuka emthonjeni owodwa: iphaneli. Sirekhoda yonke imisebenzi yokubuka ekhaya, kokubili kusukela ku-TV ewumugqa, ukusakaza kumadivayisi edijithali namadivayisi axhunywe ku-TV, okwenza kube lula ngezinkampani nama-ejensi ukwazi - ngezinga lomuntu ngamunye nelingaziwa - ukuthi ubani obuka izinhlelo zabo, izikhangiso noma imikhankaso, kanye nokuthi ikwenza nini futhi kanjani.
Inhlolovo yokusungulwa yisinyathelo sokuqala sokuqala noma iyiphi inhlolovo yababukeli. Izinga lale nhlolovo libalulekile njengoba lichaza indawo yonke. Ngokusekelwe emiphumeleni yocwaningo Lokusungulwa, iphaneli ibuthwa ngendlela yokuthi sifake wonke amaqembu okuqondiwe kuwo kuphaneli, njengoba sifuna ukumela sonke isibalo sabantu base-Danish.
Akwenzeki ukuthi ubhalisele iphaneli ye-TV ye-Nielsen kanye nokusakaza, njengoba abahlanganyeli bekhethwa ngokusekelwe kudatha yezibalo kuhlolo lwethu Lokusungulwa. Kungenzeka ukubamba iqhaza kuphela uma uthola ucingo futhi umenywe ngenqubo yethu yokuqasha.
I-Nielsen ikala umsebenzi wokusakaza bukhoma ngamaphaneli ashayelwa umuntu kanye nobuchwepheshe bokulinganisa bobunikazi ukuze kukale ukuthi yikuphi okuqukethwe okusakazwayo, idivayisi esetshenziselwa ukusakaza (i-smart TV, amadivayisi axhunyiwe, amakhonsoli egeyimu yevidiyo), kanye nomthombo lapho kusakazwa khona. Kuwo wonke amakhaya kuphaneli yethu, ngakho-ke sinemitha yokusakaza efakiwe ukukala lokhu.
Kokubili i-TV ye-Nielsen namamitha okusakaza abhalisa ukubukwa kuze kufike ezingeni lesibili. Ngokusebenzisa ukufaniswa komsindo, okokusebenza kwethu kokulinganisa kuyakwazi ukuhlonza ngokunembile kanye namasegimenti okubuka ikhredithi amasekhondi angu-15 noma ngaphezulu ngokusekelwe kusizukulwane samanje samasiginesha omsindo. Isilinganiso sesibili ukuya kwesibili sinembe kakhulu futhi sivumelekile ngakho-ke yileso uNielsen asisebenzisayo ukukala i-TV nokubukwa kokusakaza.
Funda kabanzi mayelana nezimiso zobumfihlo zika-Nielsen lapha . Amaphaneli we-TV kanye nokusakaza-bukhoma okulindelwe azothola ulwazi oluningiliziwe mayelana nendlela esiqoqa futhi sisebenzise ngayo idatha yabo ngaphambi kokuba banqume ukubamba iqhaza. Uma abaphaneli sebejoyine iphaneli ye-TV kanye nephaneli yokusakaza, abakwazi ukwabelana ngokuthi bayingxenye yephaneli. Sicela abahlanganyeli bamaphaneli bangaxoxi ngokubamba iqhaza kwabo nabantu abangaphandle komndeni, okuhlanganisa ezinkundleni zokuxhumana namawebhusayithi. Lokhu kusiza ukugcina ukubuyekezwa kwethu kuzimele ngangokunokwenzeka.
Lapho impahla yokukala ifakiwe endlini, amapaneli anikezwa isilawuli kude esixhunywe imitha ye-TV. Isilawuli kude sisetshenziswa uma amaphaneli ebukele i-TV. Lapha kufanele bachofoze inkinobho ngayinye eyabelwe bona noma izivakashi zabo ezivamile. Uma usakaza, amaphaneli awaphoqelekile ukwenza noma yini esebenzayo. Uma amadivaysi abo edijithali ebhanqiwe imitha yokusakaza, umsebenzi urekhodwa ngokuzenzakalelayo.
Amaphaneli bathola ubuncane be-DKK 700 ngonyaka ngokubamba kwabo iqhaza ku-TV nephaneli yokusakaza. Izikhuthazo zizonikezwa unyaka wonke nalapho/uma abaphaneli bebamba iqhaza kuzinhlolovo noma bahlole izici ezintsha.
Uma ungathanda ukwazi okwengeziwe mayelana nendlela yocwaningo lokubuka i-TV nokusakaza-bukhoma e-Denmark, futhi ungathanda ukuthi Ucwaningo Lokusungulwa luthunyelwe njengombiko ngefomethi ye-PDF (ngesiNgisi kuphela), sicela uxhumane no-Nicolai Bloch Linde nge-imeyili: NicolaiBloch.Linde @Nielsen .com
